Toy Farmer Ltd. was started by Claire and Cathy Scheibe in 1978. They started with Toy Farmer magazine as a four-page black-and-white newsletter that reached 17 subscribers. Today Toy Farmer magazine along with Toy Trucker & Contractor magazine reach thousands of people monthly worldwide. They were also instrumental in starting the National Farm Toy Show in Dyersville, Iowa, which is the first full weekend in November, the National Toy Truck ‘N Construction Show in Indianapolis, Ind., in August and the North Dakota Farm Toy Show in LaMoure, N.D., each Father’s Day weekend. In addition show models are produced for each national show, along with various other projects.
After Claire’s death in 2000, Cathy, along with her family and staff, has continued to build Toy Farmer. Through the years the magazine has gone from black-and-white to full color. There have been numerous updates to their web site toyfarmer.com, and in 2013 they also went digital with their magazines, allowing subscribers options for reading the magazine and ordering product. Several shows are attended each year by Cathy and staff where they can meet current subscribers and introduce the magazines to new subscribers. – See more at www.toyfarmer.com
In 1982 Gary Anderson of Mora, Minn. visited the Toy Farmer offices and tried to convince its editor, Claire Scheibe to publish a newsletter about American toy trucks. Toy Farmer was just beginning to manufacture some farm toy implements and Claire felt they didn’t have the time to add another publication so he encouraged Gary to start up that phase of the hobby. Gary and his wife Connie published The American Toy Trucker, from 1982 until 1986 when they sold it to Marge and Dennis Lowry of Des Moines, Iowa. The publication came full circle when Claire and Cathy Scheibe purchased it from the Lowry’s in 1990. The Scheibes changed the name to Toy Trucker & Contractor and changed the format from a black and white newsletter to a full color magazine. Today thousands of subscribers worldwide enjoy this monthly magazine.